Top Mobile App Analytics Advice from the Appsee Customer Success Team
It’s hard to keep your finger on the pulse of all the happenings in the mobile app analytics industry. Yet as a mobile app professional you must always be in the know. You must keep apprised on the latest design trends or any major updates with operating systems. The moment your app starts to come off as “dated” to your users, you might as well pack up your app and head home. And while you can read articles, blogs, and listen to podcasts until the cows come home, one of the best ways to keep pace with the industry is with your analytics. While there will always be market trends and shifts, knowing what your users want is probably the most important element to keep track of.
Your users are the ones who have downloaded your app and are interacting with it. They know what they like and don’t like and while you might not always agree with their preferences, you need to listen to them. You care about the success of your app so you, monitor your analytics, iterate, update, and A/B test. You even purchase SDKs and tools to help make these goals achievable.
As a mobile app analytics company, our customer success team works regularly with apps and their stakeholders. Our customer success managers are constantly deciphering user data and providing our clients with the most actionable user insights. This way our app professionals can update their app effectively and confidently.
Here are the words of wisdom from our customer success team:
Liz, Customer Success Manager
“When you turn human needs into the ultimate mobile experience you need to follow three guidelines:
- Keep it simple — if it’s not simple, it simply won’t work.
- Understand who you’re designing for — are you designing for low-end cell phone users or users who have limited access to strong network connections?
- Design for what your users want, not what you think they want. You need to have empathy for them and let them lead the way.”
Leon, Customer Success Manager
“Always have your goals guiding everything you’re doing. You could be very efficient in improving a part of your app, but not effective in the sense that it does not support your business objectives.
For example, your business goal is to increase your monetary conversions and you’ve discovered that users abandon the checkout process at the payment screen and there is a significant amount of back-end transaction errors. You engage in optimizing the back-end to have less errors (so you’re working, being efficient), but the work you’ve done isn’t as effective as optimizing the design of the payment screen as most users actually struggle with it’s confusing design and decide to abandon their checkout process.”
Sally, Customer Success Manager
“Most app users have come to accept the common issues when using their daily apps, including login issues, payment issues, crashes, duplicate popup requests, the inability to complete what we opened the app to do. As users, we assume this is the way it is. As individuals in the industry, we need to educate ourselves and find ways to change this mindset. This is the time for the companies to take the lead and show the industry the way.”
Ali, Customer Success Manager
“Users often don’t navigate through your app the way you intended them to when you designed it. There’s so much you can learn from your users and their actual experience within your app to help you improve it!”
Yair, Senior Customer Relations Manager
“I never imagined our users were doing this.”
Paul, Technical Support Manager
“Events in Appsee play a very useful and integral part. Take the time to craft events and properties for them in Appsee to suit your app and business processes. Doing so will help you analyze user flows to the smallest of details, refine recording conditions, filter sessions and so on.”